Engine optimization seo training

?Search Engine Optimization SEO Training Course in Lahore Pakistan? By Student Shelter In Computers Search Engine Optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.Keyword rich content One of the key tools that search providers such as Google and Microsoft (Bing) employ to determine your rankings are "spiders". A spider is a piece of software that crawls the web in a methodical, automated manner. They browse your website (and everyone else's) to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies. Student Shelter In Computers SEO training institute in Lahore where project based professional SEO training is imparted. Other hardworking and brilliant students have developed their SEO Companies in Lahore. Best SEO training course in Lahore is designed explicitly to empower the students get a grip on the subject of Search Engine Optimization. Students first choice is Student Shelter In Computers for professional SEO training in Lahore. Are you wondering to be the best SEO expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for SEO training in Pakistan. We strive to offer best SEO training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Search Engine Optimization. For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir (Director) Skype: abbaslums E-mail: stscomps@yahoo.com Cell: +923004738405? Views: 2

SEARCH ENGINE OPTIMIZATION (SEO) TRAINING i. ON PAGE SEO ii. OFF PAGE SEO iii. TIPS AND TRICKS Course Duration: 1 month Orbit Learning Center Office # s137, 2nd floor malkabad plaza, 6th road rawalpindi. website: https://theitsol.com/seo/ Views: 36

Learn SEO – Search engine optimization – Digital Marketing SEO – Program Summary As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Program Contents SEO How do search engines Work? Introduction to search engines Links Indexing Retrieval Ranking Layers On Site Optimization What is on site optimization On site factors Meta tags Keyword density Image alt text Internal linking SEO copywriting (content optimization) Off Site Optimization What is off site optimization Offsite factors Links Anchor text Anchor title SEO Facts and Figures How important is SEO today? Search is still the biggest game in town Program Name: SEO Training Track: Web Development Duration: Two Months Program Fee: 10,000/- *** for limited time only, complete your registration to avail special discount offerings. *Monthly Installment Options available for deserving students. Eligibility: Metric or Equivalent Education For Details Contact Us: A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, and Karachi, Pakistan Call: PTCL: 3498-OMNI (6664) | M: 03377222191 | 0312216 9325 I03122169321 E: [email protected] | www.omni-academy.com IFb: www.facebook.com/Omniacademy

An easy-to-understand and engaging SEO course giving you the confidence and strategy to get your website to the top of Google. Interactive expert SEO training that’s 100% relevant to your business. Includes a full appraisal of your website with actionable recommendations to increase your online traffic and drive more sales. ??SEO?? ? Duration: 2 months, Any Query? Feel free to contact via FB messaging at Theta Solutions Theta Solutions | PSGMEA / SKANS building, S.I.E, Shahabpura Road, Sialkot. ? 052 3552014, 0320 2284382 Views: 5

An easy-to-understand and engaging SEO course giving you the confidence and strategy to get your website to the top of Google. Interactive expert SEO training that’s 100% relevant to your business. Includes a full appraisal of your website with actionable recommendations to increase your online traffic and drive more sales. ??SEO?? ? Duration: 2 months, Any Query? Feel free to contact via FB messaging at Theta Solutions Theta Solutions | PSGMEA / SKANS building, S.I.E, Shahabpura Road, Sialkot. ? 052 3552014, 0320 2284382 Views: 53

SEO – Program Summary As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Program Contents SEO • How do search engines Work? • Introduction to search engines • Links • Indexing • Retrieval • Ranking • Layers On Site Optimization • What is on site optimization • On site factors • Meta tags • Keyword density • Image alt text • Internal linking • SEO copywriting (content optimization) Off Site Optimization • What is off site optimization • Offsite factors • Links • Anchor text • Anchor title SEO Facts and Figures • How important is SEO today? • Search is still the biggest game in town Program Name: SEO Training Track: Web Development Duration: Two Months *Monthly Installment Options available for deserving students. Eligibility: Metric or Equivalent Education For Details Contact Us: A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, and Karachi, Pakistan Call: 3498-OMNI (6664) | M: 03377222191 | 0312216 9325 I03122169321 E: [email protected] | www.omni-academy.com IFb: www.facebook.com/Omniacademy

SEO is one of the essential requirements of every business owner if he is operating online and offering its products and services to its clients on internet. So, if you want to make a great career in search engine optimization, then it is important for you to have the excellent skills and knowledge about the SEO. Search engine optimization (SEO) is at the top of the list when it comes with internet marketing strategies. Learn SEO at a professional institution at expert level to become an internet marketer. Lahore is the SEO Hub of Pakistan, you will not have to travel far and off to get this training because the SEO experts are available in your own city Lahore. Views: 1

SEO Search Engine Optimization. With New Year Discount Offer. We are alive to witness a time when humankind is using computer technology to push the limits of knowledge and freedom. We connect into the digital world through the Medium of Internet. Information and services are available at our convenience, making human contact usually now people are willing to use Internet. We can say everybody is now dependent on the internet facility and it is now main accessory of life. Rather than that now internet is not only using to get the information, we are doing businesses, entertainment, social working, information and data sharing, and many things that earlier we are not supposed to do it in this virtual world. But now it is happening. Due to the businesses and other service oriented works that are happening in this world, people would like that in the SEARCHING their sites would be NO.1. How this would be possible that your site become familiar and in searching it is coming up in top five rank. Search Engine Optimization is one of the method that usually used to get the site up and up. It has two major areas, Off Page and On Page... In this training program the both areas has been covered in detail. Join us and Become a SEO Expert in the E-World. Search Engine Optimization training or SEO Training is high in demands. Because Business oriented people are changing their marketing strategy and want to use this medium effective and effective. Search Engine Optimization training in Karachi, there are very few people know about its right strategy. There are so many ways to do SEO on your site... Like WHITE HAT SEO, GRAY HAT SEO and BLACK HAT SEO. Sometimes people are doing marketing but they don't familiar with policies of renowned search engines and unintentionally their sites becomes under the area of Black SEO area and banned by the top notch search engines. So in this SEO Course, you will become a SEO engineer and learn the real time SEO - Search Engine Optimization techniques that would be helpful for your website and further the tools that is effective to understand and learn the seo like Google web analytic, Google web master, Keyword Analysis be also a part of this training course. The SEO course is also renowned with the different name in the market like web marketing, internet marketing, digital marketing and etc. But actually the SEO - Search Engine Optimization in key area where to optimize your website through on-page and off-page methodology. Dr. M. S. Waqar PhD, MBA, MS, M.Sc PMP, CISA, CISSP, ITIL v3 Foundation MCSE, MCDBA, A+ Educational Design & Program Consultant br> Honorary President of 3D GROUP Honorary President of IMRTC ASIA and Pakistan Chapter Honorary Chief Trainer of 3D EDUCATORS ? TRAINERS & CONSULTANTS Honorary Chief Technology Officer of 3D SOLUTIONS Over Seventeen Years of Professional Experience in the field of IT, Project Management and Technology Management. He has enormous experience in the Programming Languages, databases, Data-Centers and E-Commerce Solutions. Further he has extensive experience and knowledge of I.T. Audit and System Security Audit and its implementation where have written a complete manual and guidelines for ISACA Chapter USA. Extensive knowledge and practical experience about Project Management, Planning and its implementation with the latest and updated knowledge related to PMI Chapter ? USA. Right now he is engaged with various projects with the platform of 3D GROUP. In his tenure, he has implemented more than 1500+ Projects timely and successfully. Further he has trained almost 50000 candidates in different countries of world. 03222083032 - 922134662474 3d.kamal@gmail.com Views: 8

(SEO)Search Engine Optimization is the process of affecting the presence of a website, web page or blog in major search engines like Google, Yahoo and Bing. To get it in top ranks of SERP’s and get, natural and organic traffic. If you want to become next SEO specialist all you required is to get SEO training from Google certified Digital Marketing Expert Naeem Rajani. Have a look at our SEO course outline: You will learn: 1. Whatis SEO 2. Importance of SEO 3. Search Engine Industry Research 4. Why a Website Need SEO Services 5. Initial SEO Process 6. ON– Page Optimization 7. OFF– Page Optimization 8. SEO Tools 9. Measuring SEO Success Call/WhatsApp at +923002556165 Views: 4

SEO – Search Engine Optimization is the process of affecting the presence of a website, web page or blog in major search engines like Google, Yahoo and Bing. To get it in top ranks of SERPs and get natural and organic traffic. If you want to become the next SEO Expert all you required is to get SEO training from Google certified Digital Marketing Experts. For more detail visit: Call/WhatsApp at +923322370986 Views: 21

Advanced Search Engine Optimization Omni Academy provide advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents SEO Introduction • How do search engines Work? • Introduction to search engines • Links • Indexing • Retrieval • Ranking • Layers On Site Optimization • What is on site optimization • On site factors • Meta tags • Keyword density • Image alt text • Internal linking • SEO copywriting (content optimization) Off Site Optimization • What is off site optimization • Offsite factors • Links • Anchor text • Anchor title SEO Facts and Figures • How important is SEO today? • Search is still the biggest game in town Program Name: SEO – Digital Marketing Training Track: Digital Marketing Duration: Two Months *Monthly Installment Options available for deserving students. Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: [email protected] I www.omni-academy.com http://www.omni-academy.com/no-1-digital-marketing-institute-in-karachi/

Scope of SEO: Our SEO training course does not require a lot of educational background knowledge. Ultimately, this course is an elementary SEO course purpose at individuals who are completely fresh and want to learn search engine optimization. Our course has benefited too many Pakistani and overseas peoples and students, including the following: No Boundaries on Education, Gender or Age: No age and time limitation, success has no age Any Gender can take participation No Academic Education Limit (English and Computer knowledge are essential) SEO Course Outline: SEO Training Course for Beginner (Course fee RS – 10,000) Introduction to SEO: What is SEO? Definition of search engine optimization Why SEO is important? How search engines work / workflow? How SEO changed? Modernize SEO Keywords analysis Competitor & Industry analysis What is the competition and Competitor analysis On Site Optimization: How search engines crawl & Index Essential elements use in On-site optimization URL structures and Formations of URLs case studies SEO copy-writing for your website Page Head Titles Head Meta keywords and descriptions Heading Tags and implementation How to make a Perfect optimized page Internal linking Information architecture design and structure of website Sitemap Off-Site Optimization: Link building Content marketing Outreach and online PR SEO Audits: Google quick Algorithm updates Technical SEO audits SEO Audit Table SEO Strategy for Beginners: Making and linking SEO strategy Observations & calculating elements for best Search Engine Optimization & PR Building Typical KPIs Monthly planning and reporting Views: 14

ADVANCED SEO TRAINING Learn how to perform a full SEO audit to develop a unique SEO strategy for your site. Best Advanced SEO Course Industry best advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. Duration: Two Months * Monthly Installment Options available for deserving students. * Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: info@omni-academy.com I www.omni-academy.com Views: 21

Search Engine Optimization Training is the process of bringing your website/blog on top of the search results in Organic or Natural Search listings. SEO training course in Karachi is all about attracting the right customers at the right time in search engines like Google, Bing. Search is the first place people go to buy, research or network. Mrseoranker Trainings is one of the top rated SEO companies that offer top class authentic SEO training. We welcome the students and IT professionals to join our experts in the classroom to satisfy their thirst for knowledge. We don’t follow the fundamental or rule of thumb approach to design our SEO courses. Views: 4

Willing to build career in Digital web marketing as ‘SEO’, you are at the right place. We are located in Karachi, Pakistan – Our Training Program will help you to pursue career in search engine optimization as professional and expert. SEO Course Classes and Time Duration: 12 Weekend Classes (Saturday and Sunday) Upto 3 Hours session per class SEO training fees Rs 25,000 Location:Shelozon Centre, University Rd, Block 15, Gulshan-e-Iqbal, Karachi for detail visit: http://naeemrajani.com/trainin… or call /whatsapp now +923002556165

Willing to build career in Digital web marketing as ‘SEO’, you are at the right place. We are located in Karachi, Pakistan – Our Training Program will help you to pursue career in search engine optimization as professional and expert. SEO Course Classes and Time Duration: 12 Weekend Classes (Saturday and Sunday) Upto 3 Hours session per class SEO training fees Rs 25,000 Location:Shelozon Centre, University Rd, Block 15, Gulshan-e-Iqbal, Karachi for detail visit Call /whatsapp now +923002556165 Views: 51

Search Engine Optimization “SEO” Training in Pakistan which is most Beneficial Course for all professional’s persons in Pakistan and the promotion and success of Business (at Google page, WEBSITE). For Such the most excellent SEO Training Institute/Center ARE Providing in SMCyber (Lahore, Pakistan).

Search engine Optimization Training. This is most Beneficial Course for all professional’s persons in Pakistan and the promotion and success of Business (at Google page, WEBSITE). For Such the most excellent SEO Training Institute/Center ARE Providing in SMCyber (Lahore, Pakistan). Contact: 03024641685

Search Engine Optimization which called SEO training module includes how to boost up your digital entity on internet. 04 hrs daily and 03 months is total course duration. For further details you may visit us at 01 Makki Street, H Block Sabzazar, Multan Road or contact at 04237830449, 03214200449, Email:info@modernmediasolution.com.pk Views: 3

Search Engine Optimization which called SEO training module includes how to boost up your digital entity on internet. 04 hrs daily and 03 months is total course duration. For further details you may visit us at 01 Makki Street, H Block Sabzazar, Multan Road or contact at 04237830449, 03214200449, Email: [email protected] from Apr 26th

Aish Tycoons offers 2 month SEO (Search Engine Optimization) course which is useful for both beginners and intermediate. After Completion of Course Company Certification will be provided and however there is a chance of internship as well.

Prepare yourself to become a SEO Guru! Learn Search Engine Optimization and either Get a Job or Work as a Freelancer! Register Now. Batch starts from 6th Feb, 2017 - Mon & Tue - 6pm to 8pm For more information: Call: 0316-4087889 042-35941627 URL: http://www.bitechsolutions.org/seo-training-in-lahore-basi…/ from Feb 4th

Learn SEO – Search engine optimization SEO – Program Summary As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Program Contents SEO How do search engines Work? Introduction to search engines Links Indexing Retrieval Ranking Layers On Site Optimization What is on site optimization On site factors Meta tags Keyword density Image alt text Internal linking SEO copywriting (content optimization) Off Site Optimization What is off site optimization Offsite factors Links Anchor text Anchor title SEO Facts and Figures How important is SEO today? Search is still the biggest game in town Program Name: SEO Training Track: Web Development Duration: Two Months Program Fee: 10,000/- *** for limited time only, complete your registration to avail special discount offerings. *Monthly Installment Options available for deserving students. Eligibility: Metric or Equivalent Education For Details Contact Us: A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, and Karachi, Pakistan Call: PTCL: 3498-OMNI (6664) | M: 03377222191 | 0312216 9325 I03122169321 E: [email protected] | www.omni-academy.com IFb: www.facebook.com/Omniacademy

In SEO analysis, candidates can learn how to analyze a website and understand various criteria of SEO analysis of a website. This session will include introduction of useful SEO analysis tools, its effective usages etc. Students can understand how to prepare a documentation report connected with initial website analysis, traffic ranking analysis etc. On page SEO Optimization Website Structure Optimization Content Optimization Image Optimization HTML code optimization Meta tag creation & optimization HTML Sitemap creation Web master tools Analytics Setup & Monitoring Robots.txt Optimization RSS Feed Generation In on page SEO optimization training, we will instruct how to modify the website pages, URL structure, header section, content, image, anchor texts, heading tags etc. Our main objective is to improve confidence in our candidates to optimize website pages attract Google bots and make impressive to users, generating more impression, clicks, click through rates, page views, easy user navigation and highly interactive experience to website users. Our SEO onpage training sessions help our candidates to understand the ways to achieve a good identity for web page rather than attract search engine spiders. Off Page SEO Optimization Google Base Optimization (Google My Business) Reputation building Book marking SEO Content writing Quality link building Article submission Press Release Creation Blog commenting Forum posting Views: 7

Advanced SEO Training - Digital Marketing Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents 1. How Search Engines Work o Crawling & Indexing o Providing Answers Based on Relevance and Importance o Search Engine Ranking Factors o Local Search Ranking Factors o Google's Recommendations o Bing's Guidelines 2. How Important is SEO? o The Importance of SEO o The Limits of Search Engine Technology o Case Studies of Failed/Poor SEO Implementation 3. Planning Your SEO Campaign o Setting and measuring your SEO goals and objectives o Competitor Benchmarking Tools & Techniques o Keyword Research + Tools o Visitor Intent: The Psychology of User Search Behaviour o User Experience/Usability o Content Strategy o Using Paid Search to Improve Website Quality Score o Optimise Your Website for Mobile Search 4. SEO-Friendly Web Design and Development o On-Page Optimisation o URL Best Practices o Metadata o Indexable Content o Crawlable Internal Link Structure & Breadcrumbs o "nofollow" Links o Duplicate Content, Redirects and Canonical Links o HTML & XML Sitemaps 5. Popularity: Link-Building and Social Media Sharing o Link Signals o Link-Building Strategies o Social Signals in Search Results o The Impact of Google+ 6. SEO Tools & Services o Google's Webmaster Tools o Bing's Webmaster Centre o Moz's Open Site Explorer o Google & Bing's Metrics Tools 7. SEO Myths and Misconceptions o Metatags and Keyword Density o Effects of Paid Search on Organic Rankings o Anti-Spam Measures 8. Google's Updates and Penalties o Overview of Google's Update History o Black Hat vs White Hat SEO and Google's Anti-Spam Measures o Link Auditing o Getting Penalties Lifted 9. Measuring and Tracking Your SEO Success o Key Performance Indicators and How to Choose Them o Paid & Free Analytics Software o Running an SEO Audit o Google's (not provided) Keywords o A/B and Multivariate Testing for Conversion Rate Optimisation o Interpreting Your Data 10. The Future of SEO o Providing Searchers with the Best Possible Results o Search Context o Mobile Search o Social Search o Human Search o Predictive Search o Cornerstone Content and Internal Linking Program Name : Digital Marketing -SEO Training Track : Digital Marketing - ADV SEO Duration : Two Months * Monthly Installment Options available for deserving students. * Eligibility : Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: info@omni-academy.com I www.omni-academy.com

Advanced SEO Training – Digital Marketing Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents 1. How Search Engines Work o Crawling & Indexing o Providing Answers Based on Relevance and Importance o Search Engine Ranking Factors o Local Search Ranking Factors o Google’s Recommendations o Bing’s Guidelines 2. How Important is SEO? o The Importance of SEO o The Limits of Search Engine Technology o Case Studies of Failed/Poor SEO Implementation 3. Planning Your SEO Campaign o Setting and measuring your SEO goals and objectives o Competitor Benchmarking Tools & Techniques o Keyword Research + Tools o Visitor Intent: The Psychology of User Search Behaviour o User Experience/Usability o Content Strategy o Using Paid Search to Improve Website Quality Score o Optimise Your Website for Mobile Search 4. SEO-Friendly Web Design and Development o On-Page Optimisation o URL Best Practices o Metadata o Indexable Content o Crawlable Internal Link Structure & Breadcrumbs o “nofollow” Links o Duplicate Content, Redirects and Canonical Links o HTML & XML Sitemaps 5. Popularity: Link-Building and Social Media Sharing o Link Signals o Link-Building Strategies o Social Signals in Search Results o The Impact of Google+ 6. SEO Tools & Services o Google’s Webmaster Tools o Bing’s Webmaster Centre o Moz’s Open Site Explorer o Google & Bing’s Metrics Tools 7. SEO Myths and Misconceptions o Metatags and Keyword Density o Effects of Paid Search on Organic Rankings o Anti-Spam Measures 8. Google’s Updates and Penalties o Overview of Google’s Update History o Black Hat vs White Hat SEO and Google’s Anti-Spam Measures o Link Auditing o Getting Penalties Lifted 9. Measuring and Tracking Your SEO Success o Key Performance Indicators and How to Choose Them o Paid & Free Analytics Software o Running an SEO Audit o Google’s (not provided) Keywords o A/B and Multivariate Testing for Conversion Rate Optimisation o Interpreting Your Data 10. The Future of SEO o Providing Searchers with the Best Possible Results o Search Context o Mobile Search o Social Search o Human Search o Predictive Search o Cornerstone Content and Internal Linking Program Name: Digital Marketing -SEO Training Track: Digital Marketing – ADV SEO Duration: Two Months * Monthly Installment Options available for deserving students. * Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: [email protected] I www.omni-academy.com

In today's digital age, a strong online presence is paramount for any business. Search Engine Optimization (SEO) is the art and science of propelling your website to the top of search engine results pages (SERPs). When potential customers search for products or services related to your business, you want your website to be the bullseye. This is where a reputable SEO training institute like IPS UNI comes in. https://techplanet.today/post/why-you-need-seo-training-from-ips-uni Call us at: 03340777021 Address: Al Hafeez Executive office 1506, 30 Firdous Mkt Rd, Lahore, Pakistan Visit our website: https://ipsuni.com/