ADVANCED SEO TRAINING – DIGITAL MARKETING IN KARACHI

Advanced SEO Training – Digital Marketing Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents 1. How Search Engines Work o Crawling & Indexing o Providing Answers Based on Relevance and Importance o Search Engine Ranking Factors o Local Search Ranking Factors o Google’s Recommendations o Bing’s Guidelines 2. How Important is SEO? o The Importance of SEO o The Limits of Search Engine Technology o Case Studies of Failed/Poor SEO Implementation 3. Planning Your SEO Campaign o Setting and measuring your SEO goals and objectives o Competitor Benchmarking Tools & Techniques o Keyword Research + Tools o Visitor Intent: The Psychology of User Search Behaviour o User Experience/Usability o Content Strategy o Using Paid Search to Improve Website Quality Score o Optimise Your Website for Mobile Search 4. SEO-Friendly Web Design and Development o On-Page Optimisation o URL Best Practices o Metadata o Indexable Content o Crawlable Internal Link Structure & Breadcrumbs o “nofollow” Links o Duplicate Content, Redirects and Canonical Links o HTML & XML Sitemaps 5. Popularity: Link-Building and Social Media Sharing o Link Signals o Link-Building Strategies o Social Signals in Search Results o The Impact of Google+ 6. SEO Tools & Services o Google’s Webmaster Tools o Bing’s Webmaster Centre o Moz’s Open Site Explorer o Google & Bing’s Metrics Tools 7. SEO Myths and Misconceptions o Metatags and Keyword Density o Effects of Paid Search on Organic Rankings o Anti-Spam Measures 8. Google’s Updates and Penalties o Overview of Google’s Update History o Black Hat vs White Hat SEO and Google’s Anti-Spam Measures o Link Auditing o Getting Penalties Lifted 9. Measuring and Tracking Your SEO Success o Key Performance Indicators and How to Choose Them o Paid & Free Analytics Software o Running an SEO Audit o Google’s (not provided) Keywords o A/B and Multivariate Testing for Conversion Rate Optimisation o Interpreting Your Data 10. The Future of SEO o Providing Searchers with the Best Possible Results o Search Context o Mobile Search o Social Search o Human Search o Predictive Search o Cornerstone Content and Internal Linking Program Name: Digital Marketing -SEO Training Track: Digital Marketing – ADV SEO Duration: Two Months * Monthly Installment Options available for deserving students. * Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: [email protected] I www.omni-academy.com