SEO TRAINING CERTIFIED IN KARACHI

SEO – Program Summary As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Program Contents SEO • How do search engines Work? • Introduction to search engines • Links • Indexing • Retrieval • Ranking • Layers On Site Optimization • What is on site optimization • On site factors • Meta tags • Keyword density • Image alt text • Internal linking • SEO copywriting (content optimization) Off Site Optimization • What is off site optimization • Offsite factors • Links • Anchor text • Anchor title SEO Facts and Figures • How important is SEO today? • Search is still the biggest game in town Program Name: SEO Training Track: Web Development Duration: Two Months *Monthly Installment Options available for deserving students. Eligibility: Metric or Equivalent Education For Details Contact Us: A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, and Karachi, Pakistan Call: 3498-OMNI (6664) | M: 03377222191 | 0312216 9325 I03122169321 E: [email protected] | www.omni-academy.com IFb: www.facebook.com/Omniacademy