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Digital Marketing Digital/Internet Marketing Course Contents Digital/Internet Marketing training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs. Introduction Why your Business Needs a Website How to create your website and make it look good Build your Online Marketing Plan Five Smart Ways to Promote your Business Online How to Build a Community of Loyal Fans Google Apps for Business Intro to Online Advertising Case Study Search Engine Marketing The Search Ecosystem - the Search Landscape Getting on Google and the Benefits of Being on Google How your Website is Found on Google Google Real-Time Insight Finder - Demo Video Case Study: Shoplet Resource: Essentials for new advertisers Resource: Google Trends Resource: Think With Google Insights Resource: Google Alerts Resource: Google Global Market Finder Resource: Google Business Channel Search Advertising What is AdWords? Search Advertising and Google AdWords Search 101 - Introduction to Search Search 102 - Getting started with AdWords Search 201 - Tools to Build Keywords and Ad Groups Search 202 - Tools to Build Ads and Advanced Ad Types Search 301 - Reporting and optimization Search 302 - Bidding Tools and AdWords Campaign Experiments Resource: AdWords Help Center Resource: Google AdWords Keyword Planner Resource: Certification Display Advertising Introduction to Google Display Network Google Display Network Case Study: The Bedder Way Display 101 - Introduction to Display Display 102 - Google's Display Offering Display 201 - Topic Targeting Display 202 - Placement Targeting Display 203 - GDN Reserve Display 204 - Interest Categories Display 205 - Keyword Contextual Targeting Display 206 - Remarketing Case Study: Jordan Brand Mobiles Introduction Mobile Ecosystem - the Mobile Landscape Mobile 101 - Mobile Ads, Devices and Sites Mobile 102 - Mobile Search Ads Overview and Ad Formats Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats Mobile 104 - Mobile Video Ads Overview and Ad Formats Local – the What, the Why, the How Serve On-The-Go Customers via Mobile Phones Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign Mobile 202 - Implementing Ad Formats: Campaign Set Up Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools Case Study: EasyJet Resource: Our Mobile Planet Resource: Building Smartphone Optimized Websites Social Social Ecosystem - the Social Landscape Social 101 - Engagement Social 102 - Relevance Social 103 - Hangouts How to Use Google+ and Make Social Work for You Social 301: Accountability Case Study: H&M Analytics Understand What Works Through Measurement Google Analytics: The What, The Why, The How Introduction to Google Analytics How Google Analytics Works Navigating Google Analytics, Part I Navigating Google Analytics, Part II Getting Started with Google Analytics A/B Experiments with Google Website Optimizer Multivariate Experiments with Google Website Optimizer Phone Webinar: Website Optimizer, What Should I Test? Case Study: HelmetTown.com Success Story Resource: Develop Your Analysis Skills Resource: Google Analytics Yasir Plaza Khanna Pul Qadeer Khan Road KRL Road Near Alfalah Bakers - Govt Recognized Education Institute www.ipatsedu.com ipatsedu@gmail.com We have experienced trainers with more than 14 year’s of experience and also undertakes accounting projects for Dubai, Saudia, US, Australia, & UK. IPATS Govt recognized education Khanna Pul Rawalpindi

Digital Marketing Training Classes in Lahore Pakistan By Student Shelter In Computers Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital Marketing Course cover Search Engine Optimization (SEO), Search Engine Marketing (SEM) also known as Pay per Click (PPC), Email Marketing, SMS Marketing, Social Media Marketing (SMM) and Social Media Optimization (SMO). We cover Social Media Marketing (SMM) and Social Media Optimization (SMO) in depth. However other aspects of Digital Marketing will be added gradually in this training. Visit our Web: http://www.stscomps.com/ or http://www.stscomps.com/seotrainings.htm For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir(Director) Skype: abbaslums E-mail: [email protected] Cell: +923004738405 from Dec 2nd

Digital Marketing Course in Islamabad Khanna Pull, Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations. With the digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers. Internatioanl College Provide Best Digital Marketing Course in Rawalpindi, Pakistan, Professional Digital Marketing Course in Rawalpindi, Islamabad Pakistan, Advance Digital Marketing Course in Rawalpindi Pakistan. Key Benefits Marketing leaders are charged with driving organic growth for their businesses. This program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation. Course Content: Introduction to Digital Marketing Introduction to CRM Affiliate Marketing Paid Ads Optimization Strategies Social Media Marketing Digital Marketing Project Management Market Research & Niche Potential SEO Optimization Introduction to Web Analytics Mobile Marketing Email Marketing Product Marketing (Facebook, Instagram, Google Ads) Digital Marketing Budgeting, Planning & Forecast Website Data Analytics Neuro-Marketing Fundamentals Competitor and Website Analysis Content Creation, Management & Promotion

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Digital Marketing Course in Rawalpindi Islamabad TwinCity Institute Of Professional Studies (TIPS) >digital marketing overview >seo >google adwards >google my business >social media marketing vedio marketing >facebook advertising >google analytics Best Training Center in Rawalpindi 100% Practical Training Why TIPS? >Best Quality Training >Minimal Fee Structure >Certified Trainer >One TO One Class system (Individual Class System) Views: 4

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COURSE DESCRIPTION: We are alive to witness a time when humankind is using computer technology to push the limits of knowledge and freedom. We connect into the digital world through the Medium of the Internet. Information and services are available at our convenience, making human contact usually now people are willing to use the Internet. We can say everybody is now dependent on the internet facility and it is now the main accessory of life. Rather than that now the internet is not only using to get the information, we are doing businesses, entertainment, social working, information and data sharing, and many things that earlier we are not supposed to do it in this virtual world. But now it is happening! Due to businesses and other service-oriented works that are happening in this world, people would like that in the SEARCHING their sites would be NO.1. How this would be possible that your site becomes familiar and in searching it is coming up in the top five ranks on Google, Yahoo, or MSN, Bing Etc. There are so many Digital Marketing Techniques and have various methods to make your site on top, where renowned methods Search Engine Optimization, Social Media Marketing, Search Engine Marketing, which we are offering and covering comprehensively in the Digital Marketing Course. This training Diploma in Digital Marketing or you can say that Digital Marketing Course in Pakistan, or Digital Marketing course in Karachi, where above-mentioned areas are being covered in detail. Join & Become a Digital Marketing Expert in the E-World. Views: 7

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Search Engine Optimization (SEO) ? World Wide Web Background ? Search Engines Background ? Important abbreviations used in SEO ? Important codes used in SEO ? Search Engines & Search Engine Crawlers a. Search Engines b. Background working of Search Engines c. Crawling & Indexing d. Activities performed by Search Engines ? Introduction to SEO a. What is SEO? b. Why SEO is important? c. Why optimize your web site? d. Search Engine Optimization Vs Search Engine Friendly Website e. On-Page Vs Off-Page f. SEO Goals ? Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts a. White Hat - Following search engines' guidelines b. Grey Hat - Bypassing search engine’s guidelines c. Black Hat - Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc ? Advantages /Disadvantages Black-hat, grey-hat & white-hat SEO techniques ? White hat SEO techniques a. Advantages b. Dis-Advantages ? Grey hat SEO techniques a. Advantages b. Dis-Advantages ? Black Hat SEO Techniques a. Advantages b. Dis-Advantages ? Keywords Analysis a. KEI (Keywords Effectiveness Index) b. On-Page Keywords Content Analysis c. On-Site Keywords SERP Analysis ? Geo targeting a. Directing SEO efforts to specific geographical location b. Targeting specific market c. Very focused promotional approach d. Very fruitful for local businesses e. Real results can be achieved by minimum marketing budgets f. Improved conversion rate g. It enables you to dominate your local niche ? Website Domain ? On-Page Optimization Vs Off-Page Optimization a. Difference between on-page and off-page b. On-Page – Search Engine Friendliness c. Off-Page – Improving credibility ? Known Google Ranking Factors ? On Page Optimization 1.Domain Canonical Issues 2.Website planning & Structure 3.URL structure 4.HTML/CSS Validation according to W3C standards 5.Landing Page Optimization 6.Title & Heading Tags 7.Meta Content of a webpage (Title, Description & Keywords) 8.Heading Tags 9.Content Copywriting & Optimization 10. Search Engine Optimized Copywriting 11. Amount of content (text Vs html) 12. Content Canonical Issues 13. Image Optimization 14. Usability Testing & Website Testing 15. Number of links per page (Internal/External) 16. Anchor text optimization 17. HTML Sitemap Vs XML Sitemap 18. Robots.txt 19. Customized/Optimized 404 error page 20. PageRank flow strategy & Implementation 21. Do Follow/ No Follow 22. Server reliability/Uptime 23. Website update frequency & its impact on search engine rankings 24. Total number of indexed pages 25. Visitors demographics 26. Bounce rate 27. Cloaking 28. Hidden Text 29. Framing ? SEO copy writing ? On-Page Competitors Intelligence & Analysis ? Off Page Optimization 1. Server geographical location & its impact 2. Fast indexing of website 3. Social Bookmarking 4. Number of inbound links and their impact 5. Links with in networks of sites 6. Link building (Optimal Back-linking) 7. Press Releases, Articles, Blogs, Intelligent Posting/Commenting 8. Region Specific Targeting & Global Targeting Whatsapp: 03035530865, 03219606785 Views: 2

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Certified Trainings inline to USA standard + Paid Internship / Job Opportunity in Pakistan, Singapore / UAE NEW CASTLE - Pakistan’s #1 Job Oriented IT & Computer Training Center offer * Graphic Designing - Web, Fashion, Jewellery * Web Development - HTML, PHP, Web Store & E-Commerce * Blog Design, Article Posting & Marketing * Digital & Social Media Marketing for Brands * Facebook, Twitter, LinkedIn & YouTube Marketing * IT / Microsoft Office 2016 Computing Skills Register Online: www.newcastle.com.pk Call: 0300-8167111, 0336.816.7111 NEW CASTLE CENTER OF TECHNOLOGY & BUSINESS, LAHORE Facebook: https://web.facebook.com/newcastle.pk Views: 107

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