DIGITAL MARKETING PROFESSIONAL CERTIFICATION OUTLINE IN ISLAMABAD

Search Engine Optimization (SEO) ? World Wide Web Background ? Search Engines Background ? Important abbreviations used in SEO ? Important codes used in SEO ? Search Engines & Search Engine Crawlers a. Search Engines b. Background working of Search Engines c. Crawling & Indexing d. Activities performed by Search Engines ? Introduction to SEO a. What is SEO? b. Why SEO is important? c. Why optimize your web site? d. Search Engine Optimization Vs Search Engine Friendly Website e. On-Page Vs Off-Page f. SEO Goals ? Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts a. White Hat - Following search engines' guidelines b. Grey Hat - Bypassing search engine’s guidelines c. Black Hat - Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc ? Advantages /Disadvantages Black-hat, grey-hat & white-hat SEO techniques ? White hat SEO techniques a. Advantages b. Dis-Advantages ? Grey hat SEO techniques a. Advantages b. Dis-Advantages ? Black Hat SEO Techniques a. Advantages b. Dis-Advantages ? Keywords Analysis a. KEI (Keywords Effectiveness Index) b. On-Page Keywords Content Analysis c. On-Site Keywords SERP Analysis ? Geo targeting a. Directing SEO efforts to specific geographical location b. Targeting specific market c. Very focused promotional approach d. Very fruitful for local businesses e. Real results can be achieved by minimum marketing budgets f. Improved conversion rate g. It enables you to dominate your local niche ? Website Domain ? On-Page Optimization Vs Off-Page Optimization a. Difference between on-page and off-page b. On-Page – Search Engine Friendliness c. Off-Page – Improving credibility ? Known Google Ranking Factors ? On Page Optimization 1.Domain Canonical Issues 2.Website planning & Structure 3.URL structure 4.HTML/CSS Validation according to W3C standards 5.Landing Page Optimization 6.Title & Heading Tags 7.Meta Content of a webpage (Title, Description & Keywords) 8.Heading Tags 9.Content Copywriting & Optimization 10. Search Engine Optimized Copywriting 11. Amount of content (text Vs html) 12. Content Canonical Issues 13. Image Optimization 14. Usability Testing & Website Testing 15. Number of links per page (Internal/External) 16. Anchor text optimization 17. HTML Sitemap Vs XML Sitemap 18. Robots.txt 19. Customized/Optimized 404 error page 20. PageRank flow strategy & Implementation 21. Do Follow/ No Follow 22. Server reliability/Uptime 23. Website update frequency & its impact on search engine rankings 24. Total number of indexed pages 25. Visitors demographics 26. Bounce rate 27. Cloaking 28. Hidden Text 29. Framing ? SEO copy writing ? On-Page Competitors Intelligence & Analysis ? Off Page Optimization 1. Server geographical location & its impact 2. Fast indexing of website 3. Social Bookmarking 4. Number of inbound links and their impact 5. Links with in networks of sites 6. Link building (Optimal Back-linking) 7. Press Releases, Articles, Blogs, Intelligent Posting/Commenting 8. Region Specific Targeting & Global Targeting Whatsapp: 03035530865, 03219606785 Views: 2