DIGITAL/INTERNET MARKETING COURSE CONTENTS TRAINING GOVT IN ISLAMABAD

Digital Marketing Digital/Internet Marketing Course Contents Digital/Internet Marketing training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs. Introduction Why your Business Needs a Website How to create your website and make it look good Build your Online Marketing Plan Five Smart Ways to Promote your Business Online How to Build a Community of Loyal Fans Google Apps for Business Intro to Online Advertising Case Study Search Engine Marketing The Search Ecosystem - the Search Landscape Getting on Google and the Benefits of Being on Google How your Website is Found on Google Google Real-Time Insight Finder - Demo Video Case Study: Shoplet Resource: Essentials for new advertisers Resource: Google Trends Resource: Think With Google Insights Resource: Google Alerts Resource: Google Global Market Finder Resource: Google Business Channel Search Advertising What is AdWords? Search Advertising and Google AdWords Search 101 - Introduction to Search Search 102 - Getting started with AdWords Search 201 - Tools to Build Keywords and Ad Groups Search 202 - Tools to Build Ads and Advanced Ad Types Search 301 - Reporting and optimization Search 302 - Bidding Tools and AdWords Campaign Experiments Resource: AdWords Help Center Resource: Google AdWords Keyword Planner Resource: Certification Display Advertising Introduction to Google Display Network Google Display Network Case Study: The Bedder Way Display 101 - Introduction to Display Display 102 - Google's Display Offering Display 201 - Topic Targeting Display 202 - Placement Targeting Display 203 - GDN Reserve Display 204 - Interest Categories Display 205 - Keyword Contextual Targeting Display 206 - Remarketing Case Study: Jordan Brand Mobiles Introduction Mobile Ecosystem - the Mobile Landscape Mobile 101 - Mobile Ads, Devices and Sites Mobile 102 - Mobile Search Ads Overview and Ad Formats Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats Mobile 104 - Mobile Video Ads Overview and Ad Formats Local – the What, the Why, the How Serve On-The-Go Customers via Mobile Phones Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign Mobile 202 - Implementing Ad Formats: Campaign Set Up Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools Case Study: EasyJet Resource: Our Mobile Planet Resource: Building Smartphone Optimized Websites Social Social Ecosystem - the Social Landscape Social 101 - Engagement Social 102 - Relevance Social 103 - Hangouts How to Use Google+ and Make Social Work for You Social 301: Accountability Case Study: H&M Analytics Understand What Works Through Measurement Google Analytics: The What, The Why, The How Introduction to Google Analytics How Google Analytics Works Navigating Google Analytics, Part I Navigating Google Analytics, Part II Getting Started with Google Analytics A/B Experiments with Google Website Optimizer Multivariate Experiments with Google Website Optimizer Phone Webinar: Website Optimizer, What Should I Test? Case Study: HelmetTown.com Success Story Resource: Develop Your Analysis Skills Resource: Google Analytics Yasir Plaza Khanna Pul Qadeer Khan Road KRL Road Near Alfalah Bakers - Govt Recognized Education Institute www.ipatsedu.com ipatsedu@gmail.com We have experienced trainers with more than 14 year’s of experience and also undertakes accounting projects for Dubai, Saudia, US, Australia, & UK. IPATS Govt recognized education Khanna Pul Rawalpindi