SEARCH ENGINE OPTIMIZATION VS. SEARCH ENGINE MARKETING IN PAKISTAN

Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. A comprehensive search engine marketing campaign is inclusive of (at least) the following functions: Search engine optimization Search engine and directory submission management Paid inclusion and trusted feed programs Pay-for-placement management (includes pay-per-click) Link popularity / reputation development ROI and performance monitoring and reporting