PPC EXPERT REQUIRED: IN KARACHI

E-Nexus/BSQPTech a Reputed Software House requires experience "Pay Per Click Expert" whose major responsibility is to Plan & execute strategies to increase the number of leads, increase ROI, Overall Creation and Management of all SEM campaigns on Google, Yahoo, LinkedIn, Facebook. Relevant experience is preferred. Fresh candidates are also encouraged to apply. ESSENTIAL DUTIES AND RESPONSIBILITIES - Conduct keyword research and selection for pay-per-click campaigns. - Analyze websites and document changes required for PPC. - Monitor, on an on-going basis, clients’ PPC results and manage projects to ensure continued high rankings. - Provide ongoing support of all PPC initiatives including reporting, analysis and optimization recommendations. - Proactively make strategic PPC campaign recommendations. - Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns. - Monitor campaign results, analyse key metrics, and optimize click-through and conversion rates. - Optimize landing pages for search engine quality score. - Serve as liaison with paid search engine contacts. - Web development experience is a plus. JOB REQUIREMENTS - Must have knowledge of Google Adwords, Yahoo Search Marketing, Bing AdCenter. - Knowledge of PPC advertising on social media channels (Twitter, Facebook, LinkedIn) - Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach. - Ability to compile and analyze search data and metrics and make decisions regarding campaign direction. - Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities. - Excellent Microsoft Office skills. - Web programming skills are a plus but not required. - Strong oral and written communication skills. - Excellent analytical skills. - Ability to work independently and within a team environment. - Strong independent decision-making, organizational, planning and problem-solving skills. Note: call timings anytime after 4pm. Views: 21