EMAIL MARKETING TRAINING IN KARACHI

Email Marketing Course Outline / Agenda

Email Marketing And Spam
Building Your Email Marketing Lists
Setting Objectives For Your Email Campaigns
Case Studies, Examples And Tips
Legal Issues While Sending Emails
Developing Your Email Content And Creative
Ways To Send Your Emails Out To Your Subscribers
Measuring Your Email Marketing Success
Understanding The Basics – Deliverability Rates, Open Rates, Click-Through Rates – Benchmarks For Industry Sectors And Types Of Email
Planning Email Strategy – Where Can Email Be Most Effective In Your Marketing Mix? How To Integrate Email Into Broader Contact Strategies
Email Marketing Tools – Service Providers And Capabilities – How To Get The Best Out Of Them
Data Management – Data Capture Best Practice And Channels; Management And Storage; Compliance Regulations
Testing & Measurement – How To Use Testing To Improve Results, How To Set Up A Reliable Test, What To Measure
Optimization – Email Design For Best Results, Landing Page Best Practice Design
Newsletters – Putting Customers At The Center, How To Deliver Content They Want
How Email Marketing Companies are Working in Pakistan