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Zabir Saeed is renowned as media strategist, public relations practitioner, communication educationist, research scholar and a writer of dozen of books in the fields of Journalism, Mass Communication, Public Relations, History and Current Affairs. The author is the son of well known journalist poet and writer Saeed Badar and he is also the grandson of the celebrated Punjabi poet and Religious scholar Hakeem Muhammad Yaqub Munir Azeemi.He is also known for his articles, columns, features, children stories and won many awards as best feature writer.He actively participated in various literary activities and he is the president of South Asian Literary Forum (SALF).Now -a-days he is associated with the largest group of Pakistan the JANG GROUP. He is also delivering lectures in Institute of Communication Studis, University of the Punjab, and many other leading universities as a senior visiting professor.Zabir Saeed’s Books reveal that he is a good writer and researcher. His topics are diverse and his point of view is far-reaching and research oriented. He has written so much for those who want to remain well-informed. This book is advantageous both for students and professionals. The writer’s style is charming and beautiful.Dr. Ghulam Mustafa Habibullah Former Vice Chancellor University of Education, LahoreZabir Saeed has written on so much important topics. He has redressed many misconceptions related to the fields of journalism and public relations. These books will lead and guide the readers towards the right direction. The writer is a professional journalist and he has in-depth knowledge about the fundamentals of his field. We can say that he has added to the honour of his father, a great journalist and writer.Dr. Munawar Sultana MirzaFormer Vice Chancellor University of Education, LahoreAt a very young age Zabir Saeed has written many books about journalism and public relations keeping in view the demands of the readers and according to the modern trends. These books are not stereotypical, dull and boring but you can feel that they are a fresh entry in the related field. Zabir Saeed presents up-to-date and comprehensive content studded with the references of great writers and teachers.These books have a touch of novelty, freshness and new approach. He has written fluently and you will not feel any dullness and monotony in his writings. It goes without saying that he has done justice to his works and also fulfilled the demands of the market.Dr. Mughess-ud-Din Sheikh Former Dean/Director Institute of Communication Studies University of the Punjab, Lahore Dean, Mass Communication Department Superior University, LahoreZabir Saeed has an extensive experience not only of professional journalism but also of teaching and his mind is lit with constant learning and his scholarship and creativity is reflected through his writings. He has an adequate knowledge of modern communication practices. He also knows very well how to convey complex meanings through simple and lucid language.His leaning towards writing books is good generally for Urdu language and especially for the world of journalism. We can expect such type of creative books of him in the future.Dr. Shafique Jalandhri Former Chairman Mass Communication Department Punjab University LahoreThere is no denying the fact that some fundamental technical changes are taking place in the filed of journalism. There was a dire need for such type of books which could reflect and cope with such changes. Fortunately Zabir Saeed’s books emerged on the scene and fulfilled these needs to a great extent. Being a scholar of history he provides in his books the true historical perspective of journalism. So we can say that he has merged history with journalism.

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