Engine marketing

Search Engine Marketing SEM Training Course in Lahore Pakistan?? By Student Shelter In Computers Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business. Student Shelter In Computers Search Engine Marketing SEM training institute in Lahore where project based professional SEM training is imparted. Other hardworking and brilliant students have developed their SMM Companies in Lahore. Best Search Engine Marketing SEM training course in Lahore is designed explicitly to empower the students get a grip on the subject of Search Engine Optimization. Students first choice is Student Shelter In Computers for professional Search Engine Marketing SEM training in Lahore. Are you wondering to be the best SEM expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Search Engine Marketing SEM training in Pakistan. We strive to offer best Search Engine Marketing SEM training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Search Engine Marketing. For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir (Director) Skype: abbaslums E-mail: stscomps@yahoo.com Cell: +923004738405? Views: 2

Digital Hat Offers Online and Classroom Courses for Digital Marketing Training, SEO, SMO, SEM, DFP and Web Analytics with Live Projects. Views: 5

Introduction: Would you like to attain higher SERP on best Search Engines for your site against relevant key-phrases? Stop paying thousands of dollars to professional Digital Marketing firms instead become an expert “360? Digital Marketing Professional”; polish your skills & knowledge to optimize your website in a way that can beat competitors. This dynamic certification will provide you with knowledge underpinning the principles of 360? Digital Marketing and skills to undertake all new strategies for your 360? Digital Marketing campaigns. This certification covers Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing, social media marketing and social media optimization. It also looks at digital metrics, legislation, regulation and codes of practice. 360? Digital Marketing Professional Certification at Skills Development Council Islamabad will not only give you the insight & knowledge necessary to set up, monitor and maintain a successful Digital Marketing campaign or building strategies but also helps you in obtaining better Search Engine Results Placement, Conversion Optimization on the world’s most popular search engines. Whatsapp: 03035530865, 03219606785 Views: 6

This is a chance for Students of Bachelors and Master Programs, Fresh graduates and Freelance developers to learn SEO tips, techniques, methodologies and software to attain top organic search engine ranking of your websites. Training is cooked to serve the needs of upcoming market trends where 1 person out of 3 is working online, this workshop helps you to understand: blogging, adsense, affiliate marketing & free lancing work finding Digital Marketing Course Outline 1. Introduction to Digital Marketing 2. SEO (Search Engine Optimization) 3. ON Site / ON Page SEO Strategies 4. OFF Site / OFF Page SEO Strategies 5. SEM (Search Engine Marketing) 6. Concept of White, Black and Gray Hat SEO 7. Keyword Research and Google Keyword Planner 8. Concept of Local SEO and Organic SEO 9. OnPage and OffPage SEO Audit with SEO Tools 10. Blog Making with Onsite SEO 11. Google Analytics and Webmasters 12. Backlink Strategy (Link Building Techniques) 13. Google Algorithms (Google Updates) 14. Article Submission 15. Blog and Forum Posting 16. Email Marketing 17. SMS and WhatsApp Marketing 18. Mobile SEO 19. Social Media Marketing (SMM) 20. Social Media Optimization (SMO) 21. Online Reputation Management (ORM) 22. Designing for Social Media 23. Business Setup Ideas 24. One Page Web Development 25. Domain Registration 26. Google Adsense 27. Freelancing on Fiverr (Work from Home to Earn Money Online) 28. SDC Exam for Certification

?Internet Marketing Training Course in Lahore Pakistan? By Student Shelter In Computers Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced. Communicate a company's message about itself, its products, or its services online. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers. Sell goods, services, or advertising space over the Internet. Setting up a website, consisting of text, images and possibly audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity. Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings. Banner advertising, which is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines. Online press releases, which involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service. Blog marketing, which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience., which can involve social networks like Twitter, LinkedIn, Facebook and social book marking sites like Digg. Student Shelter In Computers Internet Marketing training institute in Lahore where project based professional Internet Marketing training is imparted. Other hardworking and brilliant students have developed their Internet Marketing Companies in Lahore. Best Internet Marketing training course in Lahore is designed explicitly to empower the students get a grip on the subject of Internet Marketing. Students first choice is Student Shelter In Computers for professional Internet Marketing training in Lahore. Are you wondering to be the best Internet Marketing expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Internet Marketing training in Pakistan. We strive to offer best Internet Marketing training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Internet Marketing. For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir (Director) Skype: abbaslums E-mail: stscomps@yahoo.com Cell: +923004738405? Views: 1

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right course! With the skills learned in our digital marketing course, you can: >> GROW your own business >> LAND a job in this hot marketing industry >> HELP a client increase their business >> We want to help you grow your business! We promise to do everything we can to help you with all of these digital marketing strategies: 1. Digital Marketing Overview 2. Marketing Research 3. Website Creation (WordPress) 4. Search Engine Optimization (SEO) 5. Search Engine Marketing (SEM) 6. Social Media Marketing (SMM) 7. E-Commerce Branding 8. Email Marketing 9. Super Blogging 10. Display Advertising 11. Mobile Marketing 12. Video & YouTube Marketing 13. Content Marketing 14. Online Reputation Management 15. Google Analytics 16. Affiliate Marketing 17. Adobe Photoshop 18. Freelancing from May 3rd

Become a Certified Digital Media Marketing Expert (First Time in Pakistan 17 Courses in 1 Course) Description: You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right course! We promise to do everything we can to help you with all of these digital marketing strategies: 1. Digital Marketing Overview 2. Marketing Research 3. Website Creation (WordPress) 4. Search Engine Optimization (SEO) 5. Search Engine Marketing (SEM) 6. Social Media Marketing (SMM) 7. E-Commerce Branding 8. Email Marketing 9. Super Blogging 10. Display Advertising 11. Mobile Marketing 12. Video & YouTube Marketing 13. Content Marketing 14. Online Reputation Management 15. Google Analytics 16. Affiliate Marketing 17. Adobe Photoshop 18. Freelancing Course Duration: 6 Months (01 Month Internship include) - Course Starting Date: 07th May, 2020 - Days: Thursday & Friday - Ramadan Timing: (08:00 PM - 10:00 PM) - Normal Timing: (07:00 PM - 09:00 PM) - Live Training + Recording For more information and registration Click on this link: https://www.facebook.com/events/240442683978126/ #BecomeaCertifiedDigitalMediaMarketingExpert #DigitalMediaMarketingTrainings #SEOTrainings #FreelancingCourseinLahore #WordpressWebCreationCourse #SocialMediaMarketingTraining #BestITCoursesinLahore #EmailMarketingTraining #7Coursesin1Course #DigitalMediaMarketingTraininginArfaTowerLahore #PNYTrainings #Lahore

Digital Marketing Training Classes in Lahore Pakistan By Student Shelter In Computers Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital Marketing Course cover Search Engine Optimization (SEO), Search Engine Marketing (SEM) also known as Pay per Click (PPC), Email Marketing, SMS Marketing, Social Media Marketing (SMM) and Social Media Optimization (SMO). We cover Social Media Marketing (SMM) and Social Media Optimization (SMO) in depth. However other aspects of Digital Marketing will be added gradually in this training. Visit our Web: http://www.stscomps.com/ or http://www.stscomps.com/seotrainings.htm For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir(Director) Skype: abbaslums E-mail: [email protected] Cell: +923004738405 from Dec 2nd

COURSE DESCRIPTION: We are alive to witness a time when humankind is using computer technology to push the limits of knowledge and freedom. We connect into the digital world through the Medium of the Internet. Information and services are available at our convenience, making human contact usually now people are willing to use the Internet. We can say everybody is now dependent on the internet facility and it is now the main accessory of life. Rather than that now the internet is not only using to get the information, we are doing businesses, entertainment, social working, information and data sharing, and many things that earlier we are not supposed to do it in this virtual world. But now it is happening! Due to businesses and other service-oriented works that are happening in this world, people would like that in the SEARCHING their sites would be NO.1. How this would be possible that your site becomes familiar and in searching it is coming up in the top five ranks on Google, Yahoo, or MSN, Bing Etc. There are so many Digital Marketing Techniques and have various methods to make your site on top, where renowned methods Search Engine Optimization, Social Media Marketing, Search Engine Marketing, which we are offering and covering comprehensively in the Digital Marketing Course. This training Diploma in Digital Marketing or you can say that Digital Marketing Course in Pakistan, or Digital Marketing course in Karachi, where above-mentioned areas are being covered in detail. Join & Become a Digital Marketing Expert in the E-World. Views: 7

Internet Marketing Training Course in Lahore Pakistan By Student Shelter In Computers Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings. Visit our Web: http://www.stscomps.com or http://www.stscomps.com/seotrainings.htm For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir (Director) Skype: abbaslums E-mail: [email protected] Cell: +923004738405 from Mar 2nd

ESOLPK online is offering a Certified Internet Marketer (CIM) training program of 4 weeks in Islamabad. So, hurry up and get your registrations now. Salient Features: 1.) Search Engine Optimization (SEO) / 2.)Search Engine Marketing (SEM) 3. Social Media marketing 4. Viral Marketing (blogs, articles, forums) 5. Mobile Marketing 6. Google Algo's (panda, penguin) 7. Google Ad words Internship will be offered to top Performers Get a chance to enhance your skills and business grow your career and business with us.

Facebook considered as the largest social media marketing channels, Every Day, more than 1 BILLION people are active on Facebook. Spending hours and hours browsing on profiles, groups, and Facebook Pages. That is almost one-third of all people on the Internet.Having your company and your brand on Facebook is the best way to reach millions of new potential customers that will be very interested in you, your products and your message. But that’s not enough, to succeed in Facebook marketing you need to dominate some simple but critical tools that Facebook is already providing to you. Click for details #facebook marketing #social media marketing course #social media marketing #facebook marketing #SMM #SMO #search engine marketing Views: 2

Digital Marketing Digital/Internet Marketing Course Contents Digital/Internet Marketing training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs. Introduction Why your Business Needs a Website How to create your website and make it look good Build your Online Marketing Plan Five Smart Ways to Promote your Business Online How to Build a Community of Loyal Fans Google Apps for Business Intro to Online Advertising Case Study Search Engine Marketing The Search Ecosystem - the Search Landscape Getting on Google and the Benefits of Being on Google How your Website is Found on Google Google Real-Time Insight Finder - Demo Video Case Study: Shoplet Resource: Essentials for new advertisers Resource: Google Trends Resource: Think With Google Insights Resource: Google Alerts Resource: Google Global Market Finder Resource: Google Business Channel Search Advertising What is AdWords? Search Advertising and Google AdWords Search 101 - Introduction to Search Search 102 - Getting started with AdWords Search 201 - Tools to Build Keywords and Ad Groups Search 202 - Tools to Build Ads and Advanced Ad Types Search 301 - Reporting and optimization Search 302 - Bidding Tools and AdWords Campaign Experiments Resource: AdWords Help Center Resource: Google AdWords Keyword Planner Resource: Certification Display Advertising Introduction to Google Display Network Google Display Network Case Study: The Bedder Way Display 101 - Introduction to Display Display 102 - Google's Display Offering Display 201 - Topic Targeting Display 202 - Placement Targeting Display 203 - GDN Reserve Display 204 - Interest Categories Display 205 - Keyword Contextual Targeting Display 206 - Remarketing Case Study: Jordan Brand Mobiles Introduction Mobile Ecosystem - the Mobile Landscape Mobile 101 - Mobile Ads, Devices and Sites Mobile 102 - Mobile Search Ads Overview and Ad Formats Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats Mobile 104 - Mobile Video Ads Overview and Ad Formats Local – the What, the Why, the How Serve On-The-Go Customers via Mobile Phones Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign Mobile 202 - Implementing Ad Formats: Campaign Set Up Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools Case Study: EasyJet Resource: Our Mobile Planet Resource: Building Smartphone Optimized Websites Social Social Ecosystem - the Social Landscape Social 101 - Engagement Social 102 - Relevance Social 103 - Hangouts How to Use Google+ and Make Social Work for You Social 301: Accountability Case Study: H&M Analytics Understand What Works Through Measurement Google Analytics: The What, The Why, The How Introduction to Google Analytics How Google Analytics Works Navigating Google Analytics, Part I Navigating Google Analytics, Part II Getting Started with Google Analytics A/B Experiments with Google Website Optimizer Multivariate Experiments with Google Website Optimizer Phone Webinar: Website Optimizer, What Should I Test? Case Study: HelmetTown.com Success Story Resource: Develop Your Analysis Skills Resource: Google Analytics Yasir Plaza Khanna Pul Qadeer Khan Road KRL Road Near Alfalah Bakers - Govt Recognized Education Institute www.ipatsedu.com ipatsedu@gmail.com We have experienced trainers with more than 14 year’s of experience and also undertakes accounting projects for Dubai, Saudia, US, Australia, & UK. IPATS Govt recognized education Khanna Pul Rawalpindi

SEO Search Engine Optimization. With New Year Discount Offer. We are alive to witness a time when humankind is using computer technology to push the limits of knowledge and freedom. We connect into the digital world through the Medium of Internet. Information and services are available at our convenience, making human contact usually now people are willing to use Internet. We can say everybody is now dependent on the internet facility and it is now main accessory of life. Rather than that now internet is not only using to get the information, we are doing businesses, entertainment, social working, information and data sharing, and many things that earlier we are not supposed to do it in this virtual world. But now it is happening. Due to the businesses and other service oriented works that are happening in this world, people would like that in the SEARCHING their sites would be NO.1. How this would be possible that your site become familiar and in searching it is coming up in top five rank. Search Engine Optimization is one of the method that usually used to get the site up and up. It has two major areas, Off Page and On Page... In this training program the both areas has been covered in detail. Join us and Become a SEO Expert in the E-World. Search Engine Optimization training or SEO Training is high in demands. Because Business oriented people are changing their marketing strategy and want to use this medium effective and effective. Search Engine Optimization training in Karachi, there are very few people know about its right strategy. There are so many ways to do SEO on your site... Like WHITE HAT SEO, GRAY HAT SEO and BLACK HAT SEO. Sometimes people are doing marketing but they don't familiar with policies of renowned search engines and unintentionally their sites becomes under the area of Black SEO area and banned by the top notch search engines. So in this SEO Course, you will become a SEO engineer and learn the real time SEO - Search Engine Optimization techniques that would be helpful for your website and further the tools that is effective to understand and learn the seo like Google web analytic, Google web master, Keyword Analysis be also a part of this training course. The SEO course is also renowned with the different name in the market like web marketing, internet marketing, digital marketing and etc. But actually the SEO - Search Engine Optimization in key area where to optimize your website through on-page and off-page methodology. Dr. M. S. Waqar PhD, MBA, MS, M.Sc PMP, CISA, CISSP, ITIL v3 Foundation MCSE, MCDBA, A+ Educational Design & Program Consultant br> Honorary President of 3D GROUP Honorary President of IMRTC ASIA and Pakistan Chapter Honorary Chief Trainer of 3D EDUCATORS ? TRAINERS & CONSULTANTS Honorary Chief Technology Officer of 3D SOLUTIONS Over Seventeen Years of Professional Experience in the field of IT, Project Management and Technology Management. He has enormous experience in the Programming Languages, databases, Data-Centers and E-Commerce Solutions. Further he has extensive experience and knowledge of I.T. Audit and System Security Audit and its implementation where have written a complete manual and guidelines for ISACA Chapter USA. Extensive knowledge and practical experience about Project Management, Planning and its implementation with the latest and updated knowledge related to PMI Chapter ? USA. Right now he is engaged with various projects with the platform of 3D GROUP. In his tenure, he has implemented more than 1500+ Projects timely and successfully. Further he has trained almost 50000 candidates in different countries of world. 03222083032 - 922134662474 3d.kamal@gmail.com Views: 8

Advanced Search Engine Optimization Omni Academy provide advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents SEO Introduction • How do search engines Work? • Introduction to search engines • Links • Indexing • Retrieval • Ranking • Layers On Site Optimization • What is on site optimization • On site factors • Meta tags • Keyword density • Image alt text • Internal linking • SEO copywriting (content optimization) Off Site Optimization • What is off site optimization • Offsite factors • Links • Anchor text • Anchor title SEO Facts and Figures • How important is SEO today? • Search is still the biggest game in town Program Name: SEO – Digital Marketing Training Track: Digital Marketing Duration: Two Months *Monthly Installment Options available for deserving students. Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: [email protected] I www.omni-academy.com http://www.omni-academy.com/no-1-digital-marketing-institute-in-karachi/

Advanced SEO Training - Digital Marketing Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents 1. How Search Engines Work o Crawling & Indexing o Providing Answers Based on Relevance and Importance o Search Engine Ranking Factors o Local Search Ranking Factors o Google's Recommendations o Bing's Guidelines 2. How Important is SEO? o The Importance of SEO o The Limits of Search Engine Technology o Case Studies of Failed/Poor SEO Implementation 3. Planning Your SEO Campaign o Setting and measuring your SEO goals and objectives o Competitor Benchmarking Tools & Techniques o Keyword Research + Tools o Visitor Intent: The Psychology of User Search Behaviour o User Experience/Usability o Content Strategy o Using Paid Search to Improve Website Quality Score o Optimise Your Website for Mobile Search 4. SEO-Friendly Web Design and Development o On-Page Optimisation o URL Best Practices o Metadata o Indexable Content o Crawlable Internal Link Structure & Breadcrumbs o "nofollow" Links o Duplicate Content, Redirects and Canonical Links o HTML & XML Sitemaps 5. Popularity: Link-Building and Social Media Sharing o Link Signals o Link-Building Strategies o Social Signals in Search Results o The Impact of Google+ 6. SEO Tools & Services o Google's Webmaster Tools o Bing's Webmaster Centre o Moz's Open Site Explorer o Google & Bing's Metrics Tools 7. SEO Myths and Misconceptions o Metatags and Keyword Density o Effects of Paid Search on Organic Rankings o Anti-Spam Measures 8. Google's Updates and Penalties o Overview of Google's Update History o Black Hat vs White Hat SEO and Google's Anti-Spam Measures o Link Auditing o Getting Penalties Lifted 9. Measuring and Tracking Your SEO Success o Key Performance Indicators and How to Choose Them o Paid & Free Analytics Software o Running an SEO Audit o Google's (not provided) Keywords o A/B and Multivariate Testing for Conversion Rate Optimisation o Interpreting Your Data 10. The Future of SEO o Providing Searchers with the Best Possible Results o Search Context o Mobile Search o Social Search o Human Search o Predictive Search o Cornerstone Content and Internal Linking Program Name : Digital Marketing -SEO Training Track : Digital Marketing - ADV SEO Duration : Two Months * Monthly Installment Options available for deserving students. * Eligibility : Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: info@omni-academy.com I www.omni-academy.com

Advanced SEO Training – Digital Marketing Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO Course Contents 1. How Search Engines Work o Crawling & Indexing o Providing Answers Based on Relevance and Importance o Search Engine Ranking Factors o Local Search Ranking Factors o Google’s Recommendations o Bing’s Guidelines 2. How Important is SEO? o The Importance of SEO o The Limits of Search Engine Technology o Case Studies of Failed/Poor SEO Implementation 3. Planning Your SEO Campaign o Setting and measuring your SEO goals and objectives o Competitor Benchmarking Tools & Techniques o Keyword Research + Tools o Visitor Intent: The Psychology of User Search Behaviour o User Experience/Usability o Content Strategy o Using Paid Search to Improve Website Quality Score o Optimise Your Website for Mobile Search 4. SEO-Friendly Web Design and Development o On-Page Optimisation o URL Best Practices o Metadata o Indexable Content o Crawlable Internal Link Structure & Breadcrumbs o “nofollow” Links o Duplicate Content, Redirects and Canonical Links o HTML & XML Sitemaps 5. Popularity: Link-Building and Social Media Sharing o Link Signals o Link-Building Strategies o Social Signals in Search Results o The Impact of Google+ 6. SEO Tools & Services o Google’s Webmaster Tools o Bing’s Webmaster Centre o Moz’s Open Site Explorer o Google & Bing’s Metrics Tools 7. SEO Myths and Misconceptions o Metatags and Keyword Density o Effects of Paid Search on Organic Rankings o Anti-Spam Measures 8. Google’s Updates and Penalties o Overview of Google’s Update History o Black Hat vs White Hat SEO and Google’s Anti-Spam Measures o Link Auditing o Getting Penalties Lifted 9. Measuring and Tracking Your SEO Success o Key Performance Indicators and How to Choose Them o Paid & Free Analytics Software o Running an SEO Audit o Google’s (not provided) Keywords o A/B and Multivariate Testing for Conversion Rate Optimisation o Interpreting Your Data 10. The Future of SEO o Providing Searchers with the Best Possible Results o Search Context o Mobile Search o Social Search o Human Search o Predictive Search o Cornerstone Content and Internal Linking Program Name: Digital Marketing -SEO Training Track: Digital Marketing – ADV SEO Duration: Two Months * Monthly Installment Options available for deserving students. * Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: [email protected] I www.omni-academy.com

Search Engine Optimization (SEO) ? World Wide Web Background ? Search Engines Background ? Important abbreviations used in SEO ? Important codes used in SEO ? Search Engines & Search Engine Crawlers a. Search Engines b. Background working of Search Engines c. Crawling & Indexing d. Activities performed by Search Engines ? Introduction to SEO a. What is SEO? b. Why SEO is important? c. Why optimize your web site? d. Search Engine Optimization Vs Search Engine Friendly Website e. On-Page Vs Off-Page f. SEO Goals ? Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts a. White Hat - Following search engines' guidelines b. Grey Hat - Bypassing search engine’s guidelines c. Black Hat - Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc ? Advantages /Disadvantages Black-hat, grey-hat & white-hat SEO techniques ? White hat SEO techniques a. Advantages b. Dis-Advantages ? Grey hat SEO techniques a. Advantages b. Dis-Advantages ? Black Hat SEO Techniques a. Advantages b. Dis-Advantages ? Keywords Analysis a. KEI (Keywords Effectiveness Index) b. On-Page Keywords Content Analysis c. On-Site Keywords SERP Analysis ? Geo targeting a. Directing SEO efforts to specific geographical location b. Targeting specific market c. Very focused promotional approach d. Very fruitful for local businesses e. Real results can be achieved by minimum marketing budgets f. Improved conversion rate g. It enables you to dominate your local niche ? Website Domain ? On-Page Optimization Vs Off-Page Optimization a. Difference between on-page and off-page b. On-Page – Search Engine Friendliness c. Off-Page – Improving credibility ? Known Google Ranking Factors ? On Page Optimization 1.Domain Canonical Issues 2.Website planning & Structure 3.URL structure 4.HTML/CSS Validation according to W3C standards 5.Landing Page Optimization 6.Title & Heading Tags 7.Meta Content of a webpage (Title, Description & Keywords) 8.Heading Tags 9.Content Copywriting & Optimization 10. Search Engine Optimized Copywriting 11. Amount of content (text Vs html) 12. Content Canonical Issues 13. Image Optimization 14. Usability Testing & Website Testing 15. Number of links per page (Internal/External) 16. Anchor text optimization 17. HTML Sitemap Vs XML Sitemap 18. Robots.txt 19. Customized/Optimized 404 error page 20. PageRank flow strategy & Implementation 21. Do Follow/ No Follow 22. Server reliability/Uptime 23. Website update frequency & its impact on search engine rankings 24. Total number of indexed pages 25. Visitors demographics 26. Bounce rate 27. Cloaking 28. Hidden Text 29. Framing ? SEO copy writing ? On-Page Competitors Intelligence & Analysis ? Off Page Optimization 1. Server geographical location & its impact 2. Fast indexing of website 3. Social Bookmarking 4. Number of inbound links and their impact 5. Links with in networks of sites 6. Link building (Optimal Back-linking) 7. Press Releases, Articles, Blogs, Intelligent Posting/Commenting 8. Region Specific Targeting & Global Targeting Whatsapp: 03035530865, 03219606785 Views: 2

Learn SEO – Search engine optimization – Digital Marketing SEO – Program Summary As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Program Contents SEO How do search engines Work? Introduction to search engines Links Indexing Retrieval Ranking Layers On Site Optimization What is on site optimization On site factors Meta tags Keyword density Image alt text Internal linking SEO copywriting (content optimization) Off Site Optimization What is off site optimization Offsite factors Links Anchor text Anchor title SEO Facts and Figures How important is SEO today? Search is still the biggest game in town Program Name: SEO Training Track: Web Development Duration: Two Months Program Fee: 10,000/- *** for limited time only, complete your registration to avail special discount offerings. *Monthly Installment Options available for deserving students. Eligibility: Metric or Equivalent Education For Details Contact Us: A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, and Karachi, Pakistan Call: PTCL: 3498-OMNI (6664) | M: 03377222191 | 0312216 9325 I03122169321 E: [email protected] | www.omni-academy.com IFb: www.facebook.com/Omniacademy

Industry best advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Duration: Two Months * Monthly Installment Options available for deserving students. * Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser Views: 28

Omni Academy Digital Marketing Specialization program cover several aspects of the modern digital marketing environment, program specially designed for young professional, marketing students and marketeer to provide in-depth knowledge on digital marketing topics such as digital marketing analytics, modern web development, digital graphic design, search engine optimization, social media marketing and email marketing techniques. #Digital Marketing #Omni Academy #Digital #Marketing #Search Engine optimization #Social #Media #Marketing #Email Marketing #digital marketing analytics Views: 3

Learn SEO – Search engine optimization SEO – Program Summary As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Program Contents SEO How do search engines Work? Introduction to search engines Links Indexing Retrieval Ranking Layers On Site Optimization What is on site optimization On site factors Meta tags Keyword density Image alt text Internal linking SEO copywriting (content optimization) Off Site Optimization What is off site optimization Offsite factors Links Anchor text Anchor title SEO Facts and Figures How important is SEO today? Search is still the biggest game in town Program Name: SEO Training Track: Web Development Duration: Two Months Program Fee: 10,000/- *** for limited time only, complete your registration to avail special discount offerings. *Monthly Installment Options available for deserving students. Eligibility: Metric or Equivalent Education For Details Contact Us: A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, and Karachi, Pakistan Call: PTCL: 3498-OMNI (6664) | M: 03377222191 | 0312216 9325 I03122169321 E: [email protected] | www.omni-academy.com IFb: www.facebook.com/Omniacademy

Become a Social Media Marketing, Search Engine Optimization and Freelancing Expert! The goal of this program is to educate and train users in the rapidly-expanding field of Social Media, Search Engine Optimization and Freelancing. This curriculum includes 12 sections, covering social media overviews, strategies for spreading your campaigns around, and using every tool and tactic at your disposal to gain eyeballs and attention to your Website & other Social Media Platforms. It will be of interest to people who wish to learn more about this subject or to advance their career prospects in the social media marketing arena. COURSE COVERAGE: >> Understand the essentials of Social Media communication and its landscape. >> Get introduced to tools and techniques for social media marketing. >> Learn how to use Twitter and its power for communication especially for customer service. >> Understand the best use of Facebook for business and learn Facebook communication etiquette. >> Understand the Metrics and the KPIs for Facebook marketing. >> Learn how to do Facebook advertising to support your social media reach. >> Learn how to create content for social media using story telling techniques. >> Understand how to use LinkedIn for your business branding and communication. >> Learn how to manage social media community and best tools. >> Introduction of WordPress >> How to create Website via WordPress >> Introduction to SEO >> Keyword Research >> Competitors Analysis >> On-Page Optimization (Complete) >> Off-Page Optimization (Complete) >> Google Penalties >> SEO Advance Level >> Understanding SEO Metrics >> List of Google's 200 Website Ranking Factors >> Mobile SEO >> Local SEO vs Global SEO >> Using Google Analytics >> Using Google Webmaster Tools >> Useful SEO Tools >> What is freelancing >> Difference between freelancing and job >> How to make a profile on fiverr >> How to make a gig >> Marketing your gig on social media >> Time management >> How to keep yourself motivated >> Payment methods (in Pakistan) > Class Assignments, Practical Projects & Final Exam. > Course Starting Date: 29nd of January, 2020 > Days & Timings: Wednesday: 04:00 PM – 05:30 PM & Thursday: 04:00 PM – 05:30, > Course Duration: 6 weeks (1.5 Months) Course Fee: Rs.10,000/- including training material & certificates. >>> Special Discount Offer 60% Flat OFF, Final Fee after Discount: 2,999/-Rs Date Jan 29th

?Search Engine Optimization SEO Training Course in Lahore Pakistan? By Student Shelter In Computers Search Engine Optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.Keyword rich content One of the key tools that search providers such as Google and Microsoft (Bing) employ to determine your rankings are "spiders". A spider is a piece of software that crawls the web in a methodical, automated manner. They browse your website (and everyone else's) to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies. Student Shelter In Computers SEO training institute in Lahore where project based professional SEO training is imparted. Other hardworking and brilliant students have developed their SEO Companies in Lahore. Best SEO training course in Lahore is designed explicitly to empower the students get a grip on the subject of Search Engine Optimization. Students first choice is Student Shelter In Computers for professional SEO training in Lahore. Are you wondering to be the best SEO expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for SEO training in Pakistan. We strive to offer best SEO training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Search Engine Optimization. For Training, please Contact us! Student Shelter In Computers Abbas Shahid Baqir (Director) Skype: abbaslums E-mail: stscomps@yahoo.com Cell: +923004738405? Views: 2

Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. In modern Digital Marketing or products and services promotion even using Social Marketing SEO has a critical role to bring customers to your eCommerce website. #optimization #Website #E-commerce #Omni Academy #SEO #Social Marketing #Digital Marketing #Back links # HTML #website optimization #search engine #eCommerce website Views: 2

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